The email further invites the subscriber to form a connection with the brand by offering a message from the CEO itself. Like Supergoop, you can use the welcome email to explain how your business works, what you offer, and what subscribers can expect from any future correspondence. Subject Line : Welcome to the Bright Side This is a smart strategy as it opens a line of communication with the subscriber and gives them an instant reward for choosing your company over your competitors. Often you’ll find welcome emails with offers and discount codes, like this email from Supergoop. In fact, 74% of all email subscribers anticipate receiving one right after they subscribe to your mailing list. Supergoop: Welcome EmailĪ welcome email gives the recipient the first impression of your business and sets the tone for all future communications they have with you. Note: All images have been sourced from. There are multiple ways you can craft a good email that your subscribers will respond to. And this includes everything from the subject line to the body of the email and the CTA button. Great email copywriting is at the heart of each email marketing campaign. Penguin Random House: E-commerce Email with Emoji.Forever 21: Personalized Email with Coupon.12 Fantastic Email Copywriting Examples.(Click on the links below to jump to a specific section) Explore the 10 best practices for direct response copywriting so you can prompt immediate action from your prospects.Check out my related post on the top email copywriting tips you need to follow today.
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